Kale is out! Why Celery juice is the new Green Smoothie! Superfoods and other Nutritional BS.

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One thing I know for sure is we are completely overwhelmed and confused about all the nutrition info out there. We get our information from health and fitness magazines, from personal trainers, from Instagram, documentaries and from the chick who sits next to us in the office.

With the influx of information, it is no wonder we are all completely confused baffled, but marketing companies are paying big bucks to keep you that way.

Supplements, pills and detoxes are all part of a regular ‘healthy’ diet even though none of them has been shown to work. My cupboard is full of green powders, multi-vitamins and fat burning supplements that have no evidence of any health benefits, and are a waste of money. I could have bought myself a nice holiday with all that money down the toilet, literally.

First let me in on a secret, if it sounds too good to be true it probably is. Nutrition does not have to be confusing or overwhelming, in fact, the simpler it is, the more likely it will be to work.

There is no secret to belly fat, no berry that has cured cancer, and no special shake that will give you the body of your dreams.

 

Clickbait & superfoods

Journalists are faced with new challenges to make food interesting, trendy and exciting. There are only so many different ways you can encourage people to drink more water and so the click-bait titles are part of the job description

“I drank 3 litres of water every day for a month and here’s what happened”

“The personal trainers shocking secret to lose belly-fat”

Don’t worry I would click on them too, only to be disappointed about a fluffy article about nothing.

In fact, food marketing is a multi-million dollar industry, with seasonal trends being researched and invested. Just like the clothing industry already knows what you are wearing next season as does the food industry know what’s the next superfood.

“Forecasting which health foods will make that leap from a fad to staple has become a big business, particularly as more consumers prioritize nutrition.”

Spinach was the new lettuce.

Then kale was cool.

New celery is the new Kale.

How do we know what is real and what is false?

Understand that superfoods are just a marketing scam, there will always be a new superfood which is more expensive than the alternative.

By pricing them high it feeds into the belief that we are eating healthier as we are spending more money. This could not be further from the truth.

The benefits are minimal at best, and all the is happening is your wallet is taking a beating.

So super-foods, if you like the taste go ahead and buy it, but you don’t need it in your diet and you are just as well off saving your money.

 

Evaluating research

Do your research, don’t grab something just because someone has recommended it, be a trainer or health professional. Start with Google in both the positive and the negative, not just information to support the claim.

benefits of celery juice

Negatives of celery juice

does celery juice actually work

See if you can find the research study that this information study came from.

Unfortunately, many people present information and claim it as fact when it may not be evidence-based.

 

So how do we know what information is reliable?

These questions can help us evaluate the credibility of information:

  • Is this written by a qualified and registered health professional (e.g. GP, dietitian, psychologist)?
  • Is the author free of commercial interests (i.e. they are not trying to sell you a product, service, or a story)?
  • Does the article include reliable evidence to back up its claims (i.e. several large research studies conducted rather than anecdotal stories or one-off studies)?
  • Is enough information provided for you to check the background research for yourself (i.e., research citations)?
  • Was there a research study done? How long was the study? How many people were studied? The more information the better.

By keeping your eyes open for facts and not sensationalized information you can save your worries and your wallet.

If you are feeling confused an overwhelmed about nutrtion I have great news, I have created a brand new online course

Ditch the Detox and Eat right for your body, to bust through myths and confusion coming to your computer soon. Jump on the pre-sale list to get VIP discount, or join our FB group for all the updates.